Media Outreach with Jeff Gamet

In this episode we talk with Jeff Gamet from Smile about how to get how to get your message to media, bloggers, and podcasters about your app.

Guest

Related Episodes

Sponsors

BrightDigit

Specialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch
10 years of experience developing for a variety of Apple platform
Helping dev shops which lack experience with Apple platforms and Swift

We have an opening for sponsors

Do you have a product or service which can target our ever growing community of developers as well as technology and business leaders?

Importance of Reaching the Press

Clear messaging prevents uncertainty and ambiguity
Pay attention and communicate with users
Get insight from the users by scheduling calls
Cater your messaging to your audience
Using PR Services (ex. PRLog) are helpful but personal relationships are important

Going to the Right Audience

Based on the target device (Android vs iOS) and industry, pitch to right journalists
Talk to developers who have done apps in that space
Make sure the press release service aligns with your app

The Email - Important Components

What is it - Software, Hardware, etc...
What does it do - Email Client, Music Player, iPhone Case, etc...
Who is it for - for the iPhone, for the Apple Watch, for Windows PCs, etc...
Why should I care/What makes it special/What need does it fill
- Email Client - AI based Spam Filter for Administrative Assistant

The Email - Subject Line Mistakes

How to build a Media Kit

High Resolution Screenshots - PNG or JPEG
Logos - SVG and PNG or JPEG
Product Information - PDF - not Microsoft Word
Reviewers Guide
- Walkthrough Documentation
- FAQ - Addresses questions the media will have
- Required Files or Info - Example Files, Logins, etc...
Contact Info - email address, social media, home page
Videos optional - Youtube Link (for in-use) or GIF (for screenshots)

How Can Companies Integrate the Messaging Early On

Social Media

Twitter - @brightdigit